Building an identity is like bricklaying a house… except that you start laying the bricks when you’re two.

One of the things about life that I’m most grateful for is being surrounded by incredible good people. I barely know anyone who I think is a complete bastard 😂

Perfection isn’t the goal, progress is.

“Smart people overvalue effort, and undervalue value”.

I’ve heard so many people say they hate marketing (and/or sales, same thing really).

Do you ever think to yourself “I don’t understand myself” (usually in the hours after doing something incredibly awkward or stupid)?

When you decide to start your own business, if you’re planning to succeed you’re committing to learn one of two skills: marketing or management.

I believe your productivity and creativity is a function of your energy much more than your time, and creating defined spaces for creation and consumption—for working and for faffing—can be an extremely useful strategy for guiding and crafting the wave function that being you really is.

At it’s core is a pretty simple concept. There’s a ‘pro’ version of you, and an ‘amateur’ version of you. Most people live as the amateur. Pressfield calls his amateur “the addict”, and his pro “the artist”.

“We are kept from our goal not by obstacles, but by a clear path to a lesser goal.”

Shitsuke has a meaning resembling “discipline without punishment, as one would give a small child or pet”.

Procrastination is almost always the child of fear or shame, and so it is that I can become a prisoner trapped on the outside of my own inbox. To describe living in that state as being “far from effortless” would be an understatement of the highest order.

Whether you want to go all-in and try building a second brain, or just start capturing good ideas somewhere, I think adopting a habit of recording your ideas and the sources that inspire them is of enormous value; professionally, socially, intellectually, spiritually, and… yeah, pretty much all the -ally’s.

You can either spend your energy thinking about earning money, or spend your energy thinking about spending it. 

*Faffing is wasting time, in case you aren’t familiar with Australian vernacular. A fortnight is two weeks, for those not familiar with British vernacular.

It is energy, not time, that gets things done.

When the mathematics of the universe plays out, having a bias for action is a superpower. Cultivate it however you can.

Failing to make a decision is the cinematic equivalent of Gwyneth Paltrow just spending the full 90 minutes of the movie sitting at the train station scrolling Facebook on her phone. When we fail to make decisions we fail to create the future.