Creator or consumer?

Steven Pressfield’s book Turning Pro is ‘up there’ for me in terms of books that have had an impact on my way of being. I don’t want to get all High Fidelity on you and create a top-ten list of personal development books in order to state definitively where in the hierarchy Turning Pro deserves to live, but fair to say if I did have a top ten list, it would be on it.

At it’s core is a pretty simple concept. There’s a ‘pro’ version of you, and an ‘amateur’ version of you. Most people live as the amateur. Pressfield calls his amateur “the addict”, and his pro “the artist”.

I find this concept to be incredible useful in guiding decision-making from moment to moment, and discovered it to be most powerful when I named the two states as they resonate most for myself; the consumer, and the creator.

As I have, you might want to personalise the labels to align with who you are. What do you call the above-the-line version of you? And when you're not at your best, what do you call that?

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Strategic insights drawn from a 90's playlist on Spotify