Your clients are your best mentors.

99% commitment is really hard.

The experiencing self is the one that has to actually show up and do the work.

Building an identity is like bricklaying a house… except that you start laying the bricks when you’re two.

One of the things about life that I’m most grateful for is being surrounded by incredible good people. I barely know anyone who I think is a complete bastard 😂

Perfection isn’t the goal, progress is.

“Smart people overvalue effort, and undervalue value”.

I’ve heard so many people say they hate marketing (and/or sales, same thing really).

Do you ever think to yourself “I don’t understand myself” (usually in the hours after doing something incredibly awkward or stupid)?

When you decide to start your own business, if you’re planning to succeed you’re committing to learn one of two skills: marketing or management.

I believe your productivity and creativity is a function of your energy much more than your time, and creating defined spaces for creation and consumption—for working and for faffing—can be an extremely useful strategy for guiding and crafting the wave function that being you really is.

At it’s core is a pretty simple concept. There’s a ‘pro’ version of you, and an ‘amateur’ version of you. Most people live as the amateur. Pressfield calls his amateur “the addict”, and his pro “the artist”.

“We are kept from our goal not by obstacles, but by a clear path to a lesser goal.”

Shitsuke has a meaning resembling “discipline without punishment, as one would give a small child or pet”.

Procrastination is almost always the child of fear or shame, and so it is that I can become a prisoner trapped on the outside of my own inbox. To describe living in that state as being “far from effortless” would be an understatement of the highest order.

You can either spend your energy thinking about earning money, or spend your energy thinking about spending it. 

*Faffing is wasting time, in case you aren’t familiar with Australian vernacular. A fortnight is two weeks, for those not familiar with British vernacular.

It is energy, not time, that gets things done.