Your virtual assistant is a real person

Your virtual assistant.png

I work with a lot of self-employed folk who run what you might describe as a 'microbusiness', it's just them, working solo. As things start to pick up, it's common to leverage the benefits of geo-arbitrage and engage the services of a so-called "virtual assistant". Allow me, if you don't mind, to have a rant about the (subconscious) racism inherent in this job title, and the negative real-world effects that follow on from it.

 
 

P.S. — Do you have a presentation coming up? Download Real Speaking Returns, my guide to being more entertaining, more likeable, and more profitable when speaking.

Photo by Nick Morrison on Unsplash
Previous
Previous

You speak for the wrong reasons (and I do too)

Next
Next

Social proof is the most effective marketing