Pricing your services

My friend Nick needs the stained glass windows in his new house fixed.

First quote - $13,000

Second quote - $1,700

He went with the first one, but by delaying some of the non-urgent work until later, he negotiated the price down to $8,000.

When he told the guy who provided the second quote he was going with someone else, the guy said “I can drop the price!”.

When we’re faced with a purchasing decision, we take into account all the variables (in this case, Nick is planning to live in this house for decades, and he wants the job done properly). When we’re pricing our own services, fear causes us to massively amplify the influence of the cost.

Feeling courageous? Try this experiment. Next time you provide a price to someone, double the number in your head and say it aloud before you have a chance to reconsider. You might be pleasantly surprised by their reaction.

Photo by NeONBRAND on Unsplash