Important vs Obvious

The world has metrics that are easy to gather, and metrics that are hard to gather. By default, we prioritise those metrics that are easy to gather... which is why businesses focus on short-term profitability at the expense of long term stability and growth. It's much easier to see your P&L this month than it is to know if the culture change program or client service program you're implementing will have a positive effect in five year's time.

In my opinion this might be the single-greatest contributor to poor decision-making in the world today.